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standard gauge

jennybot19:
quik 1 … why is std banner ad that size? was invented chez hotwired for zima, nu?
ian3141592: 468×60
ian3141592: My great contribution to mankind. 🙂
jennybot19: yours… tell me the story again
ian3141592: Mine and 3 other people.
jennybot19: organic made the banner, i know that much, was mathew nelson 1/3?
ian3141592: We were sitting around, me and Jeff Veen and um, me and my bad name memory… The art director at HW, and one other person.
ian3141592: Dunno. Could have been. Him or Steuer.
ian3141592: We said, well, we’re designing for 640×480…
ian3141592: And netscape is this wide….
ian3141592: And leaves this much space…
ian3141592: So let’s make it 468 wide…
ian3141592: And 60 high looks good.
ian3141592: …
jennybot19: neat…first person versions are cool, thanks!

jennybot19 is me. you should be able to figure out who ian3141592 is from this HotSooth page of Justin’s.

Another account of the birth of the Zima banner ad

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