I'm Micheal, Micheal Hewitt Gleeson, in this series about why do we binge on TikTok, we're going to be unpacking not only the way TikTok helps us binge but what is it about the human brain that makes us binge. How does TikTok become so bingeworthy?
Introduction
How can social media be addictive?
The truth market
How truths spread
Attention: The gateway to the brain
Bingeworthy content and limbic games
The Bingeworthy Scale
Wombats and word of mouth
Wombating examples that went viral
TikTok: The app’s-eye view
Reflection
Congratulations
Dr. Michael Hewitt-Gleeson is an Australian Vietnam Veteran, author, cognitive neuroscientist, and lecturer. He co-founded the School of Thinking in New York in 1979 with Edward de Bono. School of Thinking lessons are exported to over 43 countries every day and have reached over 80 million people worldwide since 1979. During his time living and consulting in New York, the United States government described Dr Hewitt Gleeson as a “national asset”.
Dr Michael Hewitt-Gleeson was honoured as a Melbourne Ambassador by the Premier of Victoria and appointed as a Visiting Academic Fellow in Innovation Thinking at LaTrobe University. He is also an advisor on Leadership and Learning to Melbourne Grammar School. Dr Hewitt-Gleeson’s School of Thinking has disseminated over half a billion lessons since 1979.