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Marketing Australia
SecondaryYear 7 - 8Humanities and Social SciencesCivics and CitizenshipHealth and Physical EducationHealthSocialSocial ActionEconomicDesign Thinking
Lesson Summary
Students will investigate how advertising represents Australia’s identity through the use of symbols, imagery and language. They will explore diverse perspectives on Australia’s national identity and citizenship, including those of First Nations Australians and migrant communities. Students will critically examine existing Australian tourism advertising campaigns by identifying assumptions, inclusivity and exclusion, and representation. Students will then develop their own inclusive tourism advertising campaign that is more representative of multicultural Australia.
Learning intentions
Students will:
- investigate the ways advertising shapes how Australians see themselves, who is represented or excluded, and how marketing can promote a more inclusive and diverse Australia.
Success criteria
Students can:
- identify and explain how symbols, images and identities are used in advertising to represent Australia's diversity
- analyse advertising from different perspectives, recognising inclusion and exclusion, and reflect on how assumptions shape these representations
- create their own inclusive advertising media that uses imagery, language, and symbols effectively to promote diversity and belonging.
Lesson Guides and Printables
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