Marketing Australia

Marketing Australia

  • Secondary
  • Year 7 - 8
  • Humanities and Social Sciences
  • Civics and Citizenship
  • Health and Physical Education
  • Health
  • Social
  • Social Action
  • Economic
  • Design Thinking
  • ...

Lesson summary

Students will investigate how advertising represents Australia’s identity through the use of symbols, imagery and language. They will explore diverse perspectives on Australia’s national identity and citizenship, including those of First Nations Australians and migrant communities. Students will critically examine existing Australian tourism advertising campaigns by identifying assumptions, inclusivity and exclusion, and representation. Students will then develop their own inclusive tourism advertising campaign that is more representative of multicultural Australia.

Learning intentions

Students will:

  • investigate the ways advertising shapes how Australians see themselves, who is represented or excluded, and how marketing can promote a more inclusive and diverse Australia.

Success criteria

Students can:

  • identify and explain how symbols, images and identities are used in advertising to represent Australia’s diversity
  • analyse advertising from different perspectives, recognising inclusion and exclusion, and reflect on how assumptions shape these representations
  • create their own inclusive advertising media that uses imagery, language, and symbols effectively to promote diversity and belonging.

Lesson guides and printables

View Lesson Guide
Lesson Plan
Teacher Content Info
Student Worksheet

Curriculum links

Select your curriculum from the options below.

Lesson details

Skills

This lesson is designed to build students’ competencies in the following skills:

  • collaboration
  • communication
  • community engagement
  • cultural understanding
  • digital literacy
  • intercultural understanding
  • problem solving

Curriculum Mapping

Australian Curriculum (v9.0) content description: 

Year 7 and 8, Health and Physical Education

Students learn to 

  • investigate how media and influential people impact attitudes, beliefs, decisions and behaviours in relation to health, safety, relationships and wellbeing (AC9HP8P09).

Relevant parts of Year 7 and 8 achievement standards: Students analyse health information and messages to propose strategies that enhance their own and others’ health, safety, relationships and wellbeing.

Australian Curriculum (v9.0) content description:

Year 8, Civics and Citizenship

Students learn to

  • different experiences of, perspectives on and debates about Australia’s national identity and citizenship, including the perspectives of First Nations Australians as owners of their respective nations, and of different migrant groups (AC9HC8K06).

Relevant parts of Year 8 achievement standards: Students identify ways in which Australians express different aspects of their identity and explain perspectives on Australia’s national identity. 

Victorian curriculum (2.0)

Year 7 and 8, Health and Physical Education

Students learn to

  • investigate how media and influential people in the community impact attitudes, beliefs, decisions and behaviours in relation to health, safety, relationships and wellbeing (VC2HP8P09)

Relevant parts of Year 7 and 8 achievement standards: Students analyse health information and messages to propose and design strategies that can enhance their own and others’ health, safety, relationships and wellbeing.

Victorian curriculum (2.0)

Year 8, Civics and Citizenship

Students learn about

  • various experiences and perspectives of national identity and citizenship, including the connections of Aboriginal and Torres Strait Islander Peoples to Country and Place, and of different migrant groups  (VC2HC8K12)

Relevant parts of Year 7 and 8 achievement standards: Students describe the nature of Australian society and how Australians express different aspects of their identity and communities, including cultural and religious diversity.

NSW Syllabus outcomes:

A student

  • assesses the influence of contextual factors on attitudes and behaviours to propose strategies that enhance safety, health and wellbeing (PH4-SHW-01)
  • explains factors that influence perceptions of Aboriginal Peoples and the range of relationships between Aboriginal Peoples and non-Aboriginal people (AST5-REL-01).

General capabilities: Critical and Creative Thinking, Literacy, Personal and Social Capability 

Cross-curriculum priority: Aboriginal and Torres Strait Islander Histories and Cultures, Asia and Australia’s Engagement with Asia

Level of teacher scaffolding: High – teachers will need to moderate student discussion and support student work.

UN Sustainable Development Goals

UN SDG 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Target 4.7: By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development.

Resources Required

  • a device to play video content
  • sticky notes
  • student devices
  • Student Worksheet (1 per student)

Additional Info

Together for Humanity is an inclusive, not-for-profit educational organisation that works with school communities to combat prejudice and advance belonging and inclusion. We offer a range of student programs linked to the Australian Curriculum, Teacher Professional Learning and online learning for students and teachers. Our work contributes to a more socially cohesive Australian society that values and respects cultural and religious diversity.

Related Professional Learning

Beginning to Include First Nations Peoples’ Perspectives in Your Classroom 

Quick Summary: This course aims to inform and upskill educators in incorporating Aboriginal and Torres Strait Islander peoples' perspectives.

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