Persuasive Techniques in Commercials

Persuasive Techniques in Commercials

  • Cool+
  • Primary
  • Year 5
  • English
  • Persuasive writing
  • Economic
  • Design Thinking
  • ...

Lesson summary

Students explore persuasive techniques by creating a rubric and judging some sustainability ads on their persuasive merits.

Learning intentions:

Students will...

  • understand the features of persuasive texts. 

Success criteria:

Students can...

  • create and apply a rubric. 

Lesson guides and printables

Lesson Plan
Student Worksheet
Teacher Content Info

Curriculum links

Select your curriculum from the options below.

Lesson details

Curriculum mapping

Australian Curriculum (v9.0) content descriptions:

English:

Students learn to:

  • explain characteristic features used in imaginative, informative and persuasive texts to meet the purpose of the text (AC9E5LY03)

Cross-curriculum priority: Sustainability.

Relevant parts of Year 5 achievement standards:
By the end of Year 5, students use language features including topic-specific vocabulary and literary devices, and/or multimodal features and features of voice. They read, view and comprehend texts created to inform, influence and/or engage audiences.

Resources required

  • Device capable of showing a video to the class
  • Individual devices capable of filming (optional)
  • Student Worksheet - one per student

Skills

This lesson is designed to build students’ competencies in the following skills:

  • communication
  • creativity
  • critical thinking

Additional info

Level of teacher scaffolding: Medium - Will need to guide students through the design brief and design concept, assisting groups throughout.

Related professional learning

Using Group Work to Improve Student Learning

In this course, you will find out to use group work tasks to deepen student engagement in learning.

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