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Making A Profit In A Pandemic
SecondaryYear 9 - 10EnglishPersuasive writingText AnalysisEconomicIndustry, Innovation and InfrastructureSystems Thinking
Lesson Summary
This lesson is designed to be completed independently by students, but they will benefit from having someone to discuss their findings with.
Students will consider the ethical dilemmas inherent in advertising during a pandemic. After reading an article about current advertising and COVID-19, students will classify vocabulary used to express ethical judgement. They will make connections between their own ethical beliefs and those of the author, to evaluate a range of real-world advertisements. Finally, they will share their conclusions with someone else and consider areas of agreement and disagreement.
Learning intentions
Students will:
- learn language for expressing ethical judgement
- connect with your own ethical principles (with regards to advertising)
- evaluate the ethics of a variety of advertisements.
Success criteria
Students can:
- classify vocabulary into categories based on strength of judgement
- apply your own ethics to advertising
- use your ethical principles to judge texts
- share your opinion and identify areas of agreement/disagreement with others.
Lesson Guides and Printables
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