SugarByHalf - Evaluating Sports Sponsorships and Advertising

In this lesson, students explore how companies advertise by associating their product with particular places or ideas.

Students will view a presentation that details the basics of advertising and marketing, then examine how companies create these associations with deliberate product placement. Students will read an article from media website The Conversation, exploring the ethics of advertising products through sport. They will then draw their own conclusions about the wider ethics of this type of promotion. 

We’ve taken elements of this lesson and adapted them for remote learning. You can find this activity here.