Presentation Summary
All advertisements seek to influence us. Why do companies spend so much money on media advertising? Learn about the three core techniques of persuasion.
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Curriculum links
- Analyse how the text structures and language features of persuasive texts, including media texts, vary according to the medium and mode of communication (AC9E8LY03)
Aligned Cool.org resources
- Lesson: Persuasive advertising about climate change
- Self-Directed Lesson: 2040 - Persuasive speeches for empowering women and girls
- Lesson: Campaign for a green school or community
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