ARL - Marketing Campaign (Assessment)

Planet Ark knows Australians and New Zealanders care about the environment and want to do the right thing. The ARL removes the confusion around recycling a variety of packaging materials, ultimately improving our recycling behaviours for the better. 
But is the message getting through to the general public? Or are they still confused about or unaware of the purpose and benefits of the ARL?

In this lesson students assume the role of marketing executives, analysing the persuasive marketing techniques and aesthetic choices used by the Check It! Before You Chuck It campaign to promote the message of the ARL. Students will then focus their own persuasive creativity to create a marketing campaign which either advertises and explains the ARL or pitches a change to recyclable packaging at their company. Students will share these messages with specific audiences in their role as advocates for the ARL.