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Coward Punch - A Confronting Campaign
Lesson3 of 8 in this unit
SecondaryYear 7 - 8EnglishSocialMental HealthPhysical HealthSocial Action
Lesson Summary
In this lesson, students are introduced to the acronym CAMELS as a method to analyse film texts. They will apply this knowledge to an advertisement from the STOP the Coward Punch campaign to identify and understand the contention, purpose and audience of this text. Students reflect on this understanding to consider the prevalence of violence in society.
Learning intentions
Students will:
- understand how film texts create meaning through camera techniques, acting, mise-en-scene, editing, lighting and sound (CAMELS)
- understand the contention and purpose of a text
- identify elements of film construction in an advertisement and explain the effect.
Success criteria
Students can:
- analyse short film texts for meaning, using CAMELS as a scaffold
- record notes and share ideas with others.
Lesson Guides and Printables
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