Coward Punch - A Confronting Campaign

Coward Punch - A Confronting Campaign

Lesson 3 of 8 in this unit

  • Secondary
  • Year 7 - 8
  • English
  • Social
  • Mental Health
  • Physical Health
  • Social Action
  • ...

Lesson summary

In this lesson, students are introduced to the acronym CAMELS as a method to analyse film texts. They will apply this knowledge to an advertisement from the STOP the Coward Punch campaign to identify and understand the contention, purpose and audience of this text. Students reflect on this understanding to consider the prevalence of violence in society.

Learning intentions:

Students will...

  • understand how film texts create meaning through camera techniques, acting, mise-en-scene, editing, lighting and sound (CAMELS)
  • understand the contention and purpose of a text
  • identify elements of film construction in an advertisement and explain the effect.

Success criteria:

Students can...

  • analyse short film texts for meaning, using CAMELS as a scaffold
  • record notes and share ideas with others.

Lesson guides and printables

Lesson Plan
Student Worksheet
Teacher Content Info

Lesson details

Curriculum mapping

Australian Curriculum content descriptions: 

Year 8 English:

  • Explore the ways that ideas and viewpoints in literary texts drawn from different historical, social and cultural contexts may reflect or challenge the values of individuals and groups (ACELT1626)
  • Analyse how the text structures and language features of persuasive texts, including media texts, vary according to the medium and mode of communication (ACELA1543)

Syllabus outcomes: EN4-1A, EN4-8D

General capabilities: Literacy

Relevant parts of Year 7 achievement standards: 
Students understand how the selection of text structures is influenced by the selection of language mode and how this varies for different purposes and audiences. Students explain how language features, images and vocabulary are used to represent different ideas and issues in texts. Students understand how the selection of language features can be used for particular purposes and effects.

This lesson is part of the wider unit of work STOP the Coward Punch: English – Years 7 to 10

Time required: 90 mins

Level of teacher scaffolding: Medium – facilitate class discussion

Resources required


This lesson is designed to build students’ competencies in the following skills:

  • Communication
  • Critical thinking
  • Digital literacy
  • Social skills
  • Collaboration

Additional info

These resources have been designed in partnership with Danny Green's STOP the Coward's Punch campaign.

Danny Green’s STOP the Coward Punch campaign was started in 2012 with the aim of raising awareness of the devastating effects of the coward punch on the community, including the physical and mental scars survivors, families and friends are left with for life.

STOP the Coward Punch believes in the right of all people to enjoy themselves, safely and free from violence. With support from entertainers, athletes, community leaders, politicians and everyday Australians, the campaign aims to raise awareness of the simple precautions we – as a community and as individuals – can take to ensure safe and enjoyable outings and, ultimately, reduce the number of coward punch occurrences in our communities.

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