Coward Punch -  Culture Jamming

Coward Punch - Culture Jamming

Lesson 8 of 8 in this unit

  • Secondary
  • Year 9 - 10
  • The Arts
  • Media Arts
  • Social
  • Mental Health
  • Physical Health
  • Social Action
  • ...

Lesson summary

Culture jamming is a way of manipulating media logos and cultural symbols to create a powerful social message. In this lesson, students learn about this practice by examining Danny Green’s STOP the Coward Punch campaign. The class reflects on the depiction of violent masculinity and how this stereotype is prevalent within the media they are exposed to. Students will create their own example of culture jamming to present a message on either masculinity or violence for the school community.

Learning intentions:

Students will...

  • understand what the STOP the Coward Punch is trying to achieve for young people in Australia
  • understand how culture jamming is used to convey a message to the audience
  • understand how manipulating cultural symbols and media logos can bring about social change

Success criteria:

Students can...

  • explain what culture jamming is and be able to analyse examples 
  • create and manipulate a chosen advertising logo to present a powerful message about either violence or masculinity for an audience

Lesson guides and printables

Lesson Plan
Student Worksheet
Teacher Content Info

Lesson details

Curriculum mapping

Australian curriculum content descriptions: 

Years 9 & 10 Media Arts:

  • Manipulate media representations to identify and examine social and cultural values and beliefs, including those of Aboriginal and Torres Strait Islander Peoples (ACAMAM07)
  • Plan and design media artworks for a range of purposes that challenge the expectations of specific audiences by particular use of production processes (ACAMAM076)
  • Evaluate how technical and symbolic elements are manipulated in media artworks to create and challenge representations framed by media conventions, social beliefs and values for a range of audiences (ACAMAR078)

Syllabus outcomes: VAS5.2, VAS5.4, VAS5.5, VAS5.7

General capabilities: Literacy, Critical and Creative Thinking, Personal and Social Capabilities

Relevant parts of Years 9 & 10 achievement standards: Students analyse how social and cultural values and alternative points of view are portrayed in media artworks they make, interact with and distribute. They evaluate how genre and media conventions and technical and symbolic elements are manipulated to make representations and meaning. They evaluate how social, institutional and ethical issues influence the making and use of media artworks. Students produce representations that communicate alternative points of view in media artworks for different community and institutional contexts. They manipulate genre and media conventions and integrate and shape the technical and symbolic elements for specific purposes, meaning and style.

This lesson is part of the wider unit of work STOP the Coward Punch: Arts – Years 7 to 10

Time required: 90 mins

Level of teacher scaffolding: Medium teacher scaffolding is required for this lesson. Content is delivered through a slideshow. The teacher plays resource videos for the class and facilitates class discussion.

Resources required

  • Culture Jamming Presentation
  • Device capable of presenting a video and slideshow to the class 
  • Students require their own devices with image editing capabilities


This lesson is designed to build students’ competencies in the following skills:

  • Communication
  • Creativity
  • Cultural understanding
  • Digital literacy
  • Empathy
  • Problem solving

Additional info

These resources have been designed in partnership with Danny Green's STOP the Coward's Punch campaign.

Danny Green’s STOP the Coward Punch campaign was started in 2012 with the aim of raising awareness of the devastating effects of the coward punch on the community, including the physical and mental scars survivors, families and friends are left with for life.

STOP the Coward Punch believes in the right of all people to enjoy themselves, safely and free from violence. With support from entertainers, athletes, community leaders, politicians and everyday Australians, the campaign aims to raise awareness of the simple precautions we – as a community and as individuals – can take to ensure safe and enjoyable outings and, ultimately, reduce the number of coward punch occurrences in our communities.

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