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Coward Punch - Culture Jamming
Lesson8 of 8 in this unit
SecondaryYear 9 - 10The ArtsMedia ArtsSocialMental HealthPhysical HealthSocial Action
Lesson Summary
Culture jamming is a way of manipulating media logos and cultural symbols to create a powerful social message. In this lesson, students learn about this practice by examining Danny Green’s STOP the Coward Punch campaign. The class reflects on the depiction of violent masculinity and how this stereotype is prevalent within the media they are exposed to. Students will create their own example of culture jamming to present a message on either masculinity or violence for the school community.
Learning intentions
Students will:
- understand what the STOP the Coward Punch is trying to achieve for young people in Australia
- understand how culture jamming is used to convey a message to the audience
- understand how manipulating cultural symbols and media logos can bring about social change
Success criteria
Students can:
- explain what culture jamming is and be able to analyse examples
- create and manipulate a chosen advertising logo to present a powerful message about either violence or masculinity for an audience
Lesson Guides and Printables
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