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Coward Punch - Campaigning Against Violence
Lesson6 of 6 in this unit
SecondaryYear 9 - 10Health and Physical EducationHealthSocialMental HealthPhysical HealthSocial Action
Lesson Summary
In this lesson, students will develop a social campaign that stands against violence. They will identify a group that they identify closely with and assess the needs of their audience, developing a targeted campaign that educates or supports change within this group.
Learning intentions
Students will:
- understand how identification with your audience is essential in building effective social campaigns
- understand how to design a campaign strategy
Success criteria
Students can:
- identify a target audience and their needs
- create a targeted campaign strategy
- analyse the effectiveness of social campaigns
- receive and provide constructive feedback
Lesson Guides and Printables
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