In this lesson, students will develop a social campaign that stands against violence. They will identify a group that they identify closely with and assess the needs of their audience, developing a targeted campaign that educates or supports change within this group.
- understand how identification with your audience is essential in building effective social campaigns
- understand how to design a campaign strategy
- identify a target audience and their needs
- create a targeted campaign strategy
- analyse the effectiveness of social campaigns
- receive and provide constructive feedback
Lesson guides and printables
Australian Curriculum content descriptions:
Years 9 & 10 Health and Physical Education:
- Plan, implement and critique strategies to enhance health, safety and wellbeing of their communities (ACPPS096)
Syllabus outcomes: PD5-2, PD5-6,PD5-7, PD5-8, PD5-9, PD5-10
General capabilities: Literacy, Critical and Creative Thinking, Personal and Social Capability
This lesson is part of the wider unit of work STOP the Coward Punch: HPE – Years 9 & 10
Time required: 60 mins
Level of teacher scaffolding: Medium – facilitate class discussion
- Device capable of presenting a video to the class
- Student Worksheets – one copy per student
This lesson is designed to build students’ competencies in the following skills:
- Community engagement
- Problem solving
These resources have been designed in partnership with Danny Green's STOP the Coward's Punch campaign.
Danny Green’s STOP the Coward Punch campaign was started in 2012 with the aim of raising awareness of the devastating effects of the coward punch on the community, including the physical and mental scars survivors, families and friends are left with for life.
STOP the Coward Punch believes in the right of all people to enjoy themselves, safely and free from violence. With support from entertainers, athletes, community leaders, politicians and everyday Australians, the campaign aims to raise awareness of the simple precautions we – as a community and as individuals – can take to ensure safe and enjoyable outings and, ultimately, reduce the number of coward punch occurrences in our communities.