IPCC - Persuasive Advertising about Climate Change

Learning intentions

Students will:

• analyse and explain the ways texts are specifically and deliberately structured to persuade audiences.

Success criteria

Students can:

• explain the appeals to logic and appeals to reason present within a text
• explain why these elements have been chosen, and their effect on an audience
• demonstrate their understanding of persuasive marketing techniques by creating their own authoritative ad to appeal to a particular audience.