SugarByHalf - Activist Advertising

In this lesson, students will take social action by creating a print advertisement to educate their peers about the health impacts of sugar.

They will conduct market research to establish existing attitudes about sugar consumption, then distil their findings into three main viewpoints.

Students will watch up to three examples of screen advertisements aimed at changing people’s minds about sugar, then use the viewpoints identified in their research to inform their own print advertisement’s key message. Students will develop and tell a ‘story’ about sugar, then design and publish a print advertisement to tell that story. They will write a short paragraph that explains the choices they made in creating their print advertisement, then publicly display this explanation alongside their advertisement. The lesson concludes with students reflecting, in writing, on the effectiveness of advertising in changing people’s minds.

We’ve taken elements of this lesson and adapted them for remote learning. You can find this activity here.