SugarByHalf - Watch out for Weasel Words!

SugarByHalf - Watch out for Weasel Words!

Lesson 3 of 4 in this unit

  • Secondary
  • Year 9 - 10
  • English
  • Social
  • Mental Health
  • Physical Health
  • ...

Lesson summary

In this lesson, students will consider how language is used in advertising to frame products in a positive light.

The lesson begins with a brief introduction to the concepts of synonyms and connotations, illustrating how deliberate language choice helps advertisers refine and craft their meaning. Through a class discussion, students will develop an understanding of ‘weasel words’, which are words that companies can use to create a specific impression of their products. Working in pairs, students will find a print advertisement that uses weasel words, and, with the help of a set of prompts, perform an analysis of how those weasel words influence our interpretations. The lesson concludes with the opportunity for students to reflect on their changed understanding of weasel words.

We’ve taken elements of this lesson and adapted them for remote learning. You can find this activity here.

Learning intentions:

Students will...

  • understand how word choices can create meaning in an advertisement

Success criteria:

Students can...

  • describe how meaning is created through word choices
  • identify weasel words and explain the meaning they create

Lesson guides and printables

Lesson Plan
Student Worksheet
Teacher Content Info

Curriculum links

Select your curriculum from the options below.

Lesson details

Curriculum mapping

Australian Curriculum content description:

English, Years 9 & 10

Year 9

  • Analyse how the construction and interpretation of texts, including media texts, can be influenced by cultural perspectives and other texts (ACELY1739)
  • Interpret, analyse and evaluate how different perspectives of issue, event, situation, individuals or groups are constructed to serve specific purposes in texts (ACELY1742)
  • Apply an expanding vocabulary to read increasingly complex texts with fluency and comprehension (ACELY1743)

Year 10

  • Analyse and evaluate how people, cultures, places, events, objects and concepts are represented in texts, including media texts, through language, structural and/or visual choices (ACELY1749)
  • Identify and analyse implicit or explicit values, beliefs and assumptions in texts and how these are influenced by purposes and likely audiences (ACELY1752)

Relevant parts of Year 9 achievement standards: Students analyse the ways that text structures can be manipulated for effect. They evaluate and integrate ideas and information from texts to form their own interpretations. They select evidence from texts to analyse and explain how language choices and conventions are used to influence an audience. Students create texts that respond to issues, interpreting and integrating ideas from other texts.

Relevant parts of Year 10 achievement standards: Students develop and justify their own interpretations of texts. They evaluate other interpretations, analysing the evidence used to support them. Students develop and justify their own interpretations of texts. They evaluate other interpretations, analysing the evidence used to support them. Students show how the selection of language features can achieve precision and stylistic effect.

This lesson is part of the wider unit of work SugarByHalf – English – Years 9-10

Time required: 60 mins

Level of teacher scaffolding: Medium – guide class discussions

To view our NZ Curriculum alignment click here

Resources required

  • Student Worksheets – one copy per student
  • Article: ‘Healthwashing – 6 weasel words food companies use to fool you’ – printed, one copy per student
  • Device capable of presenting a webpage to the class
  • Class set of magazines – ideally magazines targeted to a female audience issued on a weekly basis, or even those that feature advertising of food products (optional)

Additional info

These lessons were developed in partnership with SugarByHalf. SugarByHalf promotes action to reduce sugar-related diseases so that we can live better, stronger and healthier lives.

Their message is simple: to reduce added sugar consumption by half. Eating too much added sugar is a key driver of serious health problems including obesity, type 2 diabetes, heart disease, tooth decay, dementia and mental health conditions. A poor diet also puts children behind their peers, affecting brain development, sleep and ability to learn. Poor diet choices ultimately mean that this generation of children could be the first in modern history to live shorter lives than their parents.

Much of the added sugar in our diet comes from the processed foods and drinks we consume. On average, we consume 14-16 teaspoons of added sugar per day. Teenagers consume more than 20 teaspoons per day. The World Health Organisation says we should limit our daily added sugar intake to 6 teaspoons for good health. To put that in perspective, there are 4 grams of sugar in one teaspoon. If something has 20 grams of sugar, that's 5 teaspoons of sugar. 
This English lesson focuses on developing the skills and knowledge students need to critically consider messages about food and drink they are exposed to, thereby equipping them to be able to make healthy choices.

Talking about health

  • Be mindful of students who may experience weight stigma. Some students may be sensitive to conversations around weight, body size or shape. Terms including obesity, weight issues, weight-problem and fat can be stigmatising for some people because they assign blame. It is important to note individual preferences around language vary. Research has shown using the terms ‘weight’, ‘weight gain’, ‘healthy weight’, ‘unhealthy weight’, and ‘high BMI’ are preferred as better alternatives.
  • Be mindful about how you use the word ‘diet’. We recommend focussing students on the positive impacts of healthy nutrition and healthy lifestyles which help us to have stronger bodies and minds, feel good and sleep well.
  • Steer students away from any focus on appearances by communicating that appearance does not determine your worth. We recommend the fact sheets from the Butterfly Foundation on body image tips.
  • Avoid using labels such as obese or diabetic. Refer to people living with diabetes, people living with cancer, people with high BMI etc.
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