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SugarByHalf - Shopping Studies
Lesson3 of 6 in this unit
PrimaryYear 5 - 6Humanities and Social SciencesBusiness and EconomicsSocialMental HealthPhysical Health
Lesson Summary
In this lesson students explore the marketing of high-sugar products through a supermarket field trip or an online supermarket field trip.
Students are introduced to the 4 Ps of marketing – product, price, promotion and place – before they begin their field trip. While visiting the supermarket or website, students complete a worksheet exploring how the 4 Ps are being used. Students then watch a video exploring how products are placed and how supermarkets use ‘Pester Power’, placing products so that children will pester their parents into buying them.
Learning intentions
Students will:
- understand the four principles of marketing: product, price, promotion and place
- understand that supermarkets make choices about how to place products
- understand that consumers respond to product placement in particular ways
- understand that consumers can choose how they respond to product placement.
Success criteria
Students can:
- recognise the product name, price, promotion and placing of products
- recognise the trends in product placement
- notice their own and others' behaviour in response to product placement
- recognise that they have a choice in how they respond to product placement.
Lesson Guides and Printables
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