SugarByHalf - Shopping Studies

SugarByHalf - Shopping Studies

Lesson 3 of 6 in this unit

  • Primary
  • Year 5 - 6
  • Humanities and Social Sciences
  • Business and Economics
  • Social
  • Mental Health
  • Physical Health
  • ...

Lesson summary

In this lesson students explore the marketing of high-sugar products through a supermarket field trip or an online supermarket field trip.

Students are introduced to the 4 Ps of marketing – product, price, promotion and place – before they begin their field trip. While visiting the supermarket or website, students complete a worksheet exploring how the 4 Ps are being used. Students then watch a video exploring how products are placed and how supermarkets use ‘Pester Power’, placing products so that children will pester their parents into buying them.

Learning intentions:

Students will...

  • understand the four principles of marketing: product, price, promotion and place
  • understand that supermarkets make choices about how to place products
  • understand that consumers respond to product placement in particular ways
  • understand that consumers can choose how they respond to product placement.

Success criteria:

Students can...

  • recognise the product name, price, promotion and placing of products
  • recognise the trends in product placement
  • notice their own and others' behaviour in response to product placement
  • recognise that they have a choice in how they respond to product placement.

Lesson guides and printables

Lesson Plan
Teacher Content Info

Lesson details

Curriculum mapping

  • This lesson is part of the wider unit of work: SugarByHalf – HASS – Years 5-6
  • Time required: 80 mins, plus travel time if you’re going to the supermarket
  • Level of teacher scaffolding: High – supervise supermarket field trip

To view our Australian Curriculum alignment click here

To view our NZ Curriculum alignment click here

Resources required

Additional info

These lessons were developed in partnership with SugarByHalf. SugarByHalf promotes action to reduce sugar-related diseases so that we can live better, stronger and healthier lives.

Their message is simple: to reduce added sugar consumption by half. Eating too much added sugar is a key driver of serious health problems including obesity, type 2 diabetes, heart disease, tooth decay, dementia and mental health conditions. A poor diet also puts children behind their peers, affecting brain development, sleep and ability to learn. Poor diet choices ultimately mean that this generation of children could be the first in modern history to live shorter lives than their parents.

Much of the added sugar in our diet comes from the processed foods and drinks we consume. On average, we consume 14-16 teaspoons of added sugar per day. Teenagers consume more than 20 teaspoons per day. The World Health Organisation says we should limit our daily added sugar intake to 6 teaspoons for good health. To put that in perspective, there are 4 grams of sugar in one teaspoon. If something has 20 grams of sugar, that's 5 teaspoons of sugar. 

This English lesson focuses on developing the skills and knowledge students need to critically consider messages about food and drink they are exposed to, thereby equipping them to be able to make healthy choices.

Talking about health

  • Be mindful of students who may experience weight stigma. Some students may be sensitive to conversations around weight, body size or shape. Terms including obesity, weight issues, weight-problem and fat can be stigmatising for some people because they assign blame. It is important to note individual preferences around language vary. Research has shown using the terms ‘weight’, ‘weight gain’, ‘healthy weight’, ‘unhealthy weight’, and ‘high BMI’ are preferred as better alternatives.
  • Be mindful about how you use the word ‘diet’. We recommend focussing students on the positive impacts of healthy nutrition and healthy lifestyles which help us to have stronger bodies and minds, feel good and sleep well.
  • Steer students away from any focus on appearances by communicating that appearance does not determine your worth. We recommend the fact sheets from the Butterfly Foundation on body image tips.
  • Avoid using labels such as obese or diabetic. Refer to people living with diabetes, people living with cancer, people with high BMI etc.
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